My second most asked question.
I am taking us back to middle school science class to explain why quality is better over quantity. Let's use ingredients as the example.
Pantene Nourishing Shampoo
Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Citrate, Cocamide Mea, Sodium Xylenesulfonate, Dimethicone, Fragrance, Citric Acid, Sodium Benzoate, Polyquaternium-76, Sodium Chloride, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Panthenol, Panthenyl Ethyl Ether, Methylchloroisothiazolinone, Methylisothiazolinone.
The first problem is with the first ingredient: Water. You are paying for a product that is largely made up of water. This means that you are using more shampoo than necessary, and therefore, are probably spending more money than necessary. Water also has a negative affect on your hair. Shocking, right? Water PH is anywhere from 6 to 8.5, while hair PH is 4.5 to 5.5, meaning that hair has more acid than alkaline.
Why is this important?
When you rinse your hair with water, you are rinsing it with a substance that has more alkaline than acid, which lifts the cuticle layer. The lifting of the cuticle layer is what we describe as split ends or frizziness. With this hair product, you are damaging your hair each time you wash it.
Sodium Lauryl Sulfate is what makes our showers sudsy and what makes us feel like we are truly cleaning our scalp. Sulfates have been around since the 1800s. They have been used in shampoos because they are a surfactant. Surfactants attract oil and water and remove the oil from the scalp(as you may remember from middle school, oil and water don’t mix). Sulfates are a great cleanser, but also a great stripper of color and those natural oils that keep your hair healthy and color vibrant. As you can see, Sulfate is the third ingredient in the shampoo.
These first three ingredients are stripping and drying to the hair!
Now I won't bore you with the whole ingredients list - let's look at a common, higher-end shampoo.
Living Proof Perfect Hair Day Shampoo
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Glycol Distearate, Octafluoropentyl Methacrylate (OFPMA), PCA Glyceryl Oleate, Behenyl Alcohol, PEG-150 Pentaerythrityl Tetrastearate, IPDI/PEG-15 Soyamine Copolymer Dimer Dilinoleate, PEG-200 Hydrogenated Glyceryl Palmate (Thickening Agent), PEG-7 Glyceryl Cocoate, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-47, Laureth-4, Laureth-23, PEG-6 Caprylic/Capric Glyceride, Fragrance/Parfum, Tetrasodium EDTA, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Nitrate, Magnesium Chloride.
Again, the first ingredient is water and this time, the second is Sodium Lauroyl Methyl Isethionate. I know this sounds like lots of mumbo jumbo, but here is what it is: It is a oil base product that prevents separating and is a foaming agent. This is basically what sulfates do but in a more gentle and natural way. It leaves skin and hair significantly stronger then sulfates do.
Cocamidopropyl Betaine is also another form of a surfactant that helps cleanse the hair of oil, but unlike sulfates, it is an oil-based product. That means that as it cleanses, it moisturizes.
You truly pay for the ingredients in your hair products, which is why you can feel quality when you use quality. It is amazing how proper products can change a head of hair. I promise you friends; you get what you pay for!
Can’t wait to see you in my chair!
Love, Paige